What inspired the start of Ephemeral Tattoo? The Ephemeral team is made up of people who grew up in households where tattoos were taboo. Just four months after opening, Ephemeral appointments have grown 100% month-over-month with a waitlist that’s the equivalent of 7-8 months. In March, we opened the first Ephemeral studio in Brooklyn and immediately saw the incredible demand for made-to-fade ink. Ephemeral tattoos are applied by tattoo artists the same way as a traditional tattoo ink but without a lifetime commitment. Brennal Pierre, over six years of research and testing and more than 50 formulations. Ephemeral’s ink was developed by two of our cofounders, Dr. Ephemeral is the first and only real tattoo that is applied made-to-fade in 9-15 months, bridging the gap between conventional ink and temporary tattoos. Tell us about the product or service that Ephemeral Tattoo offers. We’re excited to use this funding to fuel Ephemeral’s evolution, both in technology as we start to develop color inks, and physical expansion as we look ahead to the opening of our second studio in LA this September. Who were your investors and how much did you raise? Ephemeral Tattoo raised $20 million in Series A funding led by Anthos Capital, Primary Venture Partners, Canaan Partners, Techstars Ventures, Gaingels, Lauren Maillian, and The Syndicate Angels. AlleyWatch caught up with CEO Jeff Liu to learn more about how the company’s ink works, strategic plans, and latest round of funding, which brings the total funding raised to $26.8M, and much, much more. The company opened its first studio in Brooklyn this spring and is quickly expanding to other cities with an LA studio opening in the fall. Right now, Ephemeral offers only black ink but plans to expand into colors shortly. The ink can be applied by any tattoo artist using conventional techniques and equipment. Ephemeral Tattoo is the maker of tattoo ink that has been formulated to fade within 9-15 months, making the decision to get a tattoo significantly less consequential. While this market continues to grow, getting a tattoo means that one is committing to a permanent piece of body art, which limits the market. The tattoo business is booming and the market size is estimated to be in excess of $3B per annum with tattoo removal alone accounting for $800M+. Ephemeral Tattoo Raises $20M to Make Tattoos Not So Permanent With its Revolutionary Ink
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